Contact: Cynthia Shannon, Wiley 415-782-3119/ cshannon@wiley.com
Guerrilla Marketing Goes Green
Winning Strategies to Improve Your Profits and Your Planet
By Jay Conrad Levinson and Shel Horowitz
San Francisco, CA – In true guerrilla marketing tradition, GUERRILLA MARKETING GOES GREEN (Wiley; $21.95; Paperback Original) presents unbeatable insurgent tactics to increasing your profits and improve the planet. Web marketing pioneer and environmental activist Shel Horowitz, teams up with bestselling author Jay Levinson to provide solid marketing tools that ethical business owners can harness in order to grow their businesses and save the planet.
Attitudes toward business ethics and sustainability have shifted dramatically in recent years. Many topics that were considered pretty far out on the fringe have been slowly working their way into the mainstream. Business owners are looking for guidance, as they want to merge ethics and Green principles with success. They want to know how to survive and thrive in a world that sometimes feels like it’s out to get them, and they want validation for the choices they’ve made not to play dishonest and nasty business games.
GUERRILLA MARKETING GOES GREEN provides both the theory and the practical roadmap. It presents good reasons why ethical, Green businesses work better and also offers solid marketing tools that these ethical business owners can harness in order to rapidly grow their businesses.
This book could be a lifeline for struggling businesses that haven’t learned how to market themselves as ethical, environmentally friendly, active corporate citizens with whom their prospects want to do business. The book also discusses powerful strategic partnerships, blogs, social networking websites, podcasts, teleseminars, and other frugal, effective, and too-often-neglected marketing techniques.
Jay Conrad Levinson is the author or coauthor of the more than twenty books in the successful Guerrilla Marketing series. His ideas have influenced marketing so much that today his books appear in 47 languages and are required reading in many MBA programs worldwide. Jay has taught guerrilla marketing for ten years at the extension division of the University of California in Berkley. He was a practitioner of it in the United States, as Senior Vice-President at J. Walter Thompson, and in Europe, as Creative Director at Leo Burnett Advertising.
Shel Horowitz has combined ethical, affordable, and effective strategic marketing with environmental activism for over 30 years. His victories using his marketing background for environmental causes include involving thousands of people in a successful environmental campaign that the “experts” said couldn’t win. Marketing online since 1994, he quickly developed a reputation internationally as a skilled copywriter and marketing strategist.
Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet
By Jay Conrad Levinson and Shel Horowitz
John Wiley & Sons
February 2010, $21.95; Paperback original
978-0-470-40951-0
This press release was prepared by Cynthia Shannon of Jon Wiley & Sons, publisher of the book. All other press releases here were written by Shel Horowitz.